Customer Success Stories

The Flockr team worked through 3 iterations of design, incrementally improving the results by analysing the analytics and customer interactions.

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The final AB test delivered an impressive 25% conversion boost.

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Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.

The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations, Search Results, Samples & Checkout was run for 30 days in 2023 using Google Optimize.

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This independent test reported a 10.2% increase in conversion rate and a 716.9% increase in revenue.

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Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.

The 2X AB tests of the messages added to the Product Listing, Product Details, Search Results, Search Bar, Recommendations and Recently Viewed were independently run for 17 days each using Google Optimize.

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The tests reported a 6% uplift and a 10% uplift for conversion and revenue, we decided to average this as 8% uplift (equal days and sessions).

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Both tests reported the gold standard of +95% Probability To Be Best and were declared the winning variant by Google Optimise.

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Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.

The AB test was scheduled to run in peak December trading,January sales and post-sale periods, to evaluate the performance in different trading periods, delivering a 5.4% uplift in sales along with a 2.7% in AOV,which represents a 20X+ ROI.

The test reached statistical significance early in the trial, though the test ran through the different trading periods to observe the affect in different conditions.

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Sarah Shakery says “the independent measurement (using GA4)of the key metrics and being able to clearly articulate these to the wider management team was instrumental to the test”.

‍Flockr.co measures a range of metrics, including Conversion (session and user), Revenue,AOV, Add to Cart Rate, Product View Rate and Sessions per User.

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Cambridge Satchel is looking to add social proof message sacross the checkout process as well as integrating stock messaging and delivery messaging into its social proof messaging strategy.

Cambridge Satchel is also looking to add social proof messages to its emails and social channels.

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The AB test ran in the relatively quiet month of February, evenin this traditionally quiet month the trial deleivered a 11% uplift in salesalong with an 8% in AOV, which represents a 25X ROI.

The test reached statistical significance after 3 weeks.

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The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations and Search Results was run for 14 days from the 1st of May using Google Optimize.

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This independent test reported a 13% increase in conversion rate and a 22% increase in revenue.

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Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.

The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 30th of May using Google Optimize.

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This independent test reported a 45% revenue uplift, a 35% increase in conversion rate and 10% increase in AOV over 17k sessions.

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Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue