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9% uplift in conversion
The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 25th of October using Google Optimize.
This independent test reported a 7% revenue uplift, a 9% increase in conversion rate with a 98% probability, with Google Optimize reporting that the Flockr variant was the clear winner.
We actually ran a number of independent tests across the sites, one site actually recorded a 15% increase in conversion, but decided to baseline at 9% to be conservative.
Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue