It has been my great pleasure to work with a first generation entrepreneur Gareth James   over the last year. As an investor and shareholder I am committed to growing businesses with Gareth because we hold the same fundamental beliefs as to how business should work. Honesty and integrity are the core of everything we do and that is essential for both of us.Our first business together is called Flockr  It is a social messaging business. We assist e-commerce clients by converting website uses into customers.The need for impeccable honesty and integrity in marketing cannot be overstated. With so many websites vying for consumers' attention, establishing trust through truth is essential.Flockr  is growing at a rapid pace and is certainly a competitive and emerging player in the ecommerce industry. All credit for it’s success is due to these fundamental principles of honesty and integrity.It has for a long time been known that social messaging was a very successful conversion tool in e-commerce but the difficulty lies in gathering true data and using it in effective way. Anyone can create alluring messages, but if they are not true or relevant then the customer is turned off and worse still the brand can suffer greatly. Famously, a prominent online travel booking platform faced controversy over its messaging strategies, such as displaying "one room left" or "limited availability" notices when these statements were not true. While these tactics created a sense of urgency, they also led to mistrust among customers. The brand was scolded, publicly. This incident highlights the risks associated with messaging that may be perceived as misleading or inaccurate.The spark that lit the Flockr  flame was the desire to provide an honest solution. This has been possible by using advanced AI technology to gather and analyze real-time data, ensuring that the social messages displayed to users are always true and relevant. The commitment to truth was the foundation block of the business. We not only build trust but also we empower customers to make informed decisions based on accurate information.Flockr  is also obsessed with truth when it comes to the relationship with our clients. We are growing at sometimes more than one client a week at the moment. In every case, they love our open discussion and negotiation on pricing, they love our simple contracts and they love our honest independent results analysis. Our clients and customers are all benefiting from honesty, integrity, and the truth. By setting a high standard for ethical conduct, Flockr  inspires other businesses to follow suit, ultimately raising industry-wide best practices and contributing to a more transparent ecommerce economy.