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Dandys
"To add a further 35% uplift to our conversion rate through social messaging is, quite frankly, amazing."

Adam Dandy

CEO & Founder Dandys.com

45%

Additional revenue

35%

Conversion rate uplift

143k

Social messages delivered

10%

AOV increase

Dandys

Established in 1826 in the City of Chester in the UK, a man called James Dandy, originally from Tarleton, moved his family to Chester and set up his stall in Chester's Market Hall Square, to sell his family farm's home grown fruit and vegetables for the first time.

The family market stall was the very first to move indoors to Chester's new indoor Market Hall in 1863. The family business became the number one supplier of quality locally grown fruit and vegetables, used by all the top hotels in the City.

Today, now 194 years later, Dandys is run by James' 5th generation grandson Adam Dandy and his wife Clare, Sales Director Simon Hughes and Commercial Director Katie de Winton, Yard & Production Manager David Humphreys and Head of Marketing Amanda Arnold, who are supported by a long established, loyal team, all of whom are dedicated to making sure that you receive exceptional gardening and landscaping products backed up and delivered nationwide with a five star service.

The challenge

Having been online for 12 years, conversion rate and revenue had remained consistent, Dandy’s wanted a step change in the trading of the website. Having tried various plugins and solutions, none delivered the significant uplift they desired. Turning to Flockr to deliver significant uplift, Flockr set about implementing game changing social messaging.

Utilising the AI power of Flockr, the algorithm automatically directs customers to the best performing products, which reassures customers they are on the right path.

The solution

Dandy’s wanted to increase visitors to the product details page, and highlight the best performing products, Flockr did this by adding “Best Seller”, “Trending” and “Selling Fast” messages the the listing page.

The results

The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 30th of May using Google Optimize.

This independent test reported a 45% revenue uplift, a 35% increase in conversion rate and 10% increase in AOV over 17k sessions.

Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue

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