Marc Woodall
Ecommerce & IT Director
Sales Uplift
Conversion Uplift
AOV Uplift
Journey Extensions
T.H.Baker was founded in 1888 as a family-owned business and has since established itself as a leading independent jeweller whilst still remaining within the family. T.H.Baker has a network of popular stores across the UK. In all that time, it has remained a company that prizes quality, value and service above all.
The company's rich heritage has provided a solid foundation on which to build today's T.H.Baker, which retains the same traditional values but continually looks to expand in new and exciting ways. This includes giving T.H.Baker an online platform to showcase only the best jewellery and watches. As an authorised dealer, we seek to bring the same quality of customer service and product to shoppers online. All purchases made through our T. H. Baker online store are fully insured so our customers can have peace of mind with our delivery process.
In the very competitive space of jewellery retail, T.H.Bakerwere looking to boost sales with a no nonsense and zero risk approach to tryingtechnology. Demanding (and rightfully so) that Flockr increased salesunequivocally using Google Analytics and industry standard AB test measures,whilst enhancing the customers shopping experience.
Flockr introduced social proof messaging across all aspects of the customer journey:
The AB test ran in the relatively quiet month of February, evenin this traditionally quiet month the trial deleivered a 11% uplift in salesalong with an 8% in AOV, which represents a 25X ROI.
The test reached statistical significance after 3 weeks.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.