Jade Girgensons-Coates
Digital Project & Performance Manager
message types
revenue uplift
social messages delivered
conversion uplift on full orders
For the last 60 years we have had a simple philosophy for business, providing an inspirational shopping experience and unrivalled product range authority, coupled with exceptional convenience.
Topps Tiles opened its first store in 1963 in Sale, Manchester and then continued to open stores across the North West and the Midlands. In 1990, Topps Tiles merged with Tile Kingdom and consequently expanded its presence into the South and London. Topps Tiles continued to grow following the merger and became a public limited company (PLC) in 1997.
Topps Tiles contacted Flockr to run a trial that would integrate with their single page web app and understand their complex product structure, featuring ranges, different variant types as well as different types of samples. Topps Tiles wished to enhance the customer experience and demonstrate clear results
Utilising custom shapes and icons, along with adapted messaging and placement, the Flockr solution delivered a fully managed solution that met all expectations.
Achieving a strong social proof identity across all aspects of the site, the solution continues to deliver benefits.
The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations, Search Results, Samples & Checkout was run for 30 days in 2023 using Google Optimize.
This independent test reported a 10.2% increase in conversion rate and a 716.9% increase in revenue.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.