Sarah Shakery
Head of International Ecommerce
Revenue Uplift
Test period
Conversion Uplift
AOV Uplift
Cambridge Satchel, a quintessential symbol of craftsmanshipand style, traces its roots back to December 2008 when it was established witha modest budget of £600. The visionary founder, driven by the aspiration toprovide an education for their children and support their academic endeavours,laid the foundation of a brand that would resonate with elegance and purpose.
In a pivotal moment of expansion and commitment to quality,Cambridge Satchel proudly opened its workshop in the heart of England in 2011,bringing its production in-house, and it has remained this way ever since.
Renowned for their timeless appeal and meticulouscraftsmanship, Cambridge Satchel bags have become a coveted accessory amongcelebrities, fashion aficionados, and individuals worldwide. Notablepersonalities such as Taylor Swift, Alexa Chung, and Sophie Ellis-Bextor haveembraced the brand, further solidifying its position as a symbol ofsophistication and allure.
In a strategic move poised to propel Cambridge Satchel intonew realms of success, The Swaine Group, supported by the esteemed Frenchenterprise Chargeurs, acquired the brand in September 2022. This partnershipmarks an exciting chapter in the brand's journey, promising to uphold itsheritage while embracing innovation and growth opportunities.
As Cambridge Satchel continues to captivate hearts and mindsaround the globe, it remains steadfast in its commitment to crafting enduringpieces that transcend trends and inspire generations.
Cambridge Satchel wanted to look at driving incremental sales with a clear ROI/ROAR that could be independently measured.
“CambridgeSatchel is a premium brand and is very protective of the customer experience.
We were interested increasing sales while enhancing the customer journey.” - SarahShakery, Cambridge Satchel’s Head of International Ecommerce.
Utilising custom animated icons and messaging, Cambridge Satchel ran its initial AB of Flockr.co test for 2 months across December 21 and January 22 free of charge.
The trial included 20+ message types, across the PLP, PDP, Home Page, Predictive Search,Recommendations, Cart Drawer and Cart.
The AB test was scheduled to run in peak December trading,January sales and post-sale periods, to evaluate the performance in different trading periods, delivering a 5.4% uplift in sales along with a 2.7% in AOV,which represents a 20X+ ROI.
The test reached statistical significance early in the trial, though the test ran through the different trading periods to observe the affect in different conditions.
Sarah Shakery says “the independent measurement (using GA4)of the key metrics and being able to clearly articulate these to the wider management team was instrumental to the test”.
Flockr.co measures a range of metrics, including Conversion (session and user), Revenue,AOV, Add to Cart Rate, Product View Rate and Sessions per User.
Cambridge Satchel is looking to add social proof message sacross the checkout process as well as integrating stock messaging and delivery messaging into its social proof messaging strategy.
Cambridge Satchel is also looking to add social proof messages to its emails and social channels.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.