Charlotte Chapple
Head of Marketing
Social proof solutions
Conversion rate uplift
Sessions tested
Revenue uplift
The story started in 1982 when founder, Barry Mero, launched Barry M Cosmetics with 100 Nail Paints and 60 Lip Paints.
He’d discovered a gap in the world of mass market cosmetics – colour! Bold, vivid, fearless, Cruelty Free colour. And so, Barry M set out on a mission to revolutionise the cosmetics industry, with a shade for everyone, and every occasion!
Now, 40 years later, Barry M is established as one of Britain’s leading and best loved 100% vegan and cruelty-free colour cosmetics companies.
Still an independent, family business, based in North London but distributed across the globe, Barry M is now expanding internationally. Spreading the joy of cruelty free, affordable, quality beauty around the world.
Barry M were looking to find a cost effective method of amplifying their marketing spend with their agency Ality. The team at Barry M were looking for a fully managed solution that could enhance their brand UX whilst increasing conversion.
Flockr introduced social proof messaging across all aspects of the customer journey, most notably their site search, integrating with Boost Commerce to add social proof to the search bar.
Flockr intelligently selects the optimum number of messages to show so not to overwhelm the customer, instead nudging them along their journey.
The 2X AB tests of the messages added to the Product Listing, Product Details, Search Results, Search Bar, Recommendations and Recently Viewed were independently run for 17 days each using Google Optimize.
The tests reported a 6% uplift and a 10% uplift for conversion and revenue, we decided to average this as 8% uplift (equal days and sessions).
Both tests reported the gold standard of +95% Probability To Be Best and were declared the winning variant by Google Optimise.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.