Neil Weselby
Head of Ecommerce
Increase in conversion
Days to statistical proof
ROI
Increase in revenue
Pretty You London, a British company specialising in luxury and contemporary designs with sustainability in mind, began its story with slippers and eventually expanded into nightwear and the latest launch of loungewear. Timeless styles that evoke feelings of elegance and comfort are thought of.
Looks are created, designed by the in-house head designer, Rebecca, to help women feel empowered and comfortable in the outfit they start the mornings in, and end the evenings in. Feminine, effortless, and wearable are key factors that come into play in the design process, with regular fit tests and quality control to ensure the nightwear, loungewear, and slippers encase one in a comforting hug. The belief is in making the most of life's simple pleasures, with relaxation and peace being the inspiration.
Having recently joined Pretty You London as Head of Ecommerce, Neil was looking to deliver results quickly with zero risk. The free trial, zero setup fee (with no effort for the client), along with no obligation enabled Neil and Pretty You London to make a quick decision to add Flockr Social Proof messaging, delivering meaningful results with no outlay was the challenge Flockr was given.
Pretty You wanted a solution that enhanced the user experience by providing messages at key customer touch points.
The design should be bold and impactful but not distracting and most importantly on-brand.
The solution delivered personalised Social Proof messaging on the Product List Pages, Home Page (multiple carousels), Category and Sale Pages, Product Details Page (including recommendations and review integration), Predictive Search and Cart messaging.
The Flockr team worked through 3 iterations of design, incrementally improving the results by analysing the analytics and customer interactions.
The final AB test delivered an impressive 25% conversion boost.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.